Augmented Reality Market Share Growth, Insights, Industry Analysis, Trends and Forecasts Report 2028

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Increasing adoption of smartphones and integration of apps with AR and expanding gamer base seeking more immmersive gaming experiences are driving market revenue growth

The report requires an organized database of the Augmented Reality market dynamics that helps market analysts estimate the global market growth rate over the projected timeline. Therefore, the report, published by Emergen Research, is a detail-oriented compilation of the crucial aspects of the Augmented Reality market, including the key players’ product offerings, the wide application range of these products, the major market segments, leading market contenders, their company profiles, pricing strategies, production capacities, revenue generation schemes, technological advancements, and many others.

The global Augmented Reality (AR) market size is expected to reach USD 332.60 Billion in 2028 and register a steady revenue CAGR of 46.4% over the forecast period, according to latest analysis by Emergen Research.

Rising demand for Augmented Reality (AR) technology to train, maintain, and assist across various industries such as healthcare, logistics, and manufacturing, are among some of the major factors driving revenue growth of the market. Augmented reality increases the understanding of certain features of the physical world, and derives smart and accessible insights that can be applied to real-world applications.

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Global Augmented Reality Market Highlights:

  • Regional demand estimation and forecast
  • Product Mix Matrix
  • RD Analysis
  • Cost-Benefit Analysis
  • Pre-commodity pricing volatility
  • Supply chain optimization analysis
  • Technological updates analysis
  • Raw Material Sourcing Strategy
  • Competitive Analysis
  • Mergers Acquisitions
  • Location Quotients Analysis
  • Carbon Footprint Analysis
  • Patent Analysis
  • Vendor Management

Competitive Landscape:

The latest study provides an insightful analysis of the broad competitive landscape of the global Augmented Reality market, emphasizing the key market rivals and their company profiles. A wide array of strategic initiatives, such as new business deals, mergers acquisitions, collaborations, joint ventures, technological upgradation, and recent product launches, undertaken by these companies has been discussed in the report. The report analyzes various elements of the market’s competitive scenario, such as the regulatory standards and policies implemented across the industry over recent years. Our team of experts has leveraged several powerful analytical tools, such as Porter’s Five Forces analysis and SWOT analysis, to deliver a comprehensive overview of the global Augmented Reality market and pinpoint the fundamental growth trends.  

Key Companies Profiled in the Report are:

Quest Diagnostics, Microsoft Corporation, Google Inc., Apple Inc., Zappar Ltd., Sony Corporation, Infinity Augmented Reality Ltd., Wikitude GmbH, Magic Leap, Inc., Seiko Epson, and Samsung Electronics Co. Ltd

Key Parameters Analyzed in This Section:

  • Company Profiles
  • Gross Revenue
  • Profit margins
  • Product sales trends
  • Product pricing
  • Industry Analysis
  • Sales distribution channels

Regional Segmentation:

  • North America
  • Latin America
  • Europe
  • Middle East Africa
  • Asia Pacific

Key Points Covered in This Section:

  • Regional contribution
  • Estimated revenue generation
  • Vital data and information about the consumption rate in all the leading regional segments
  • An expected rise in market share
  • Forecast growth in the overall consumption rate

Market Overview:

The report bifurcates the Augmented Reality market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.

Segments Covered in this report are:

  • Offering Outlook (Revenue, USD Billion; 2018–2028)

    • Hardware
      1. Sensors
      2. Cameras
      3. Display Projectors
      4. Semiconductor Component
      5. Position/Room Tracker
      6. Others
    • Software
  • Device Type Outlook (Revenue, USD Billion; 2018–2028)

    • Head-mounted Displays
    • Head-up Displays
  • Application Outlook (Revenue, USD Billion; 2018–2028)

    • Healthcare
    • Automotive
    • Consumer
    • Enterprise
    • Aerospace Defense
    • Energy
    • Commercial
    • Others

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Report Highlights:

  • In February 2021, Nreal launched its augmented reality smart glasses in Europe and the U.S. The company first launched its product in Korea, where customers could purchase them bundled with LG Velvet and the Galaxy Note 20.
  • Augmented Reality technology enriches the real world with digital information and media, such as videos and 3D models, overlaying the camera view of user’s tablet, smartphones, PCs, or connected glasses in real-time. Augmented reality browsers also enrich camera display with contextual information. For example, users can point their smartphone at a building to display its estimated value or history.
  • Head-up display are installed in dashboard of the vehicles to display important information and data without diverting driver from their view position. The head-up display was initially designed to be used in military aviation but has shifted to personal cars and other automotive. It eliminates the user’s need to take their eyes off the road.
  • Augmented reality is redefining the gaming industry. It creates immersive experiences which allow users to feel that they are interacting personally with their digital environment. Augmented reality games can be played on tablets, smartphones, and portable gaming systems. In February 2020, Red Bull launched a series of AR games, ‘Discover Your Wiiings,’ featuring five Red Bull athletes. It provides gamers the opportunity to engage with custom augmented reality games for a chance to win prizes, including a skateboard, custom activation surfboard, Scott helmet, custom computer case, and remote-controlled race car.
  • Asia Pacific market revenue is expected to register a rapid growth rate during the forecast period due to availability of high-speed 5G network. Increasing demand for AR technology from China, Japan, and India is expected to propel growth of the market in the region.

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