Succeeding Online: Here's Why Your Business Needs Organic Search Marketing

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Succeeding Online: Here's Why Your Business Needs Organic Search Marketing

There are dozens of ways SEO can help your business, no matter what industry you might be in. It has a massive effect on many aspects of your business, making it an incredibly wise investment at any stage of your business’ tenure. SEO is the most cost-efficient way to build your brand up to the heights that it deserves. If your SEO is done right, then you should be attracting more relevant traffic to your site.

.Freelance SEO Consultants.

Tune Up Your Technical SEO

Accessibility and website site speed performance is an important aspect of Technical SEO. Without a proper technical SEO framework in place, all that on-page work you put in won't have the desired effect. Technical SEO can help improve your organic traffic. Try managed hosting that compliments your SEO efforts. A recommended SEO Consultant will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands.

Use SEO And Content Marketing Together

When people talk about optimising their content for search engines, they’re really talking about Google. While there are three main search engines (Google, Bing and Yahoo), Google attracts the lion’s share (90.61 per cent) of the traffic. If your text is well structured and clearly written, readers will understand your message, but perhaps, more importantly, it will also help Google understand better too. If your main message is clearer to Google, your post is far more likely to rank well in the search engines. SEO writing is a form of writing that helps websites become more visible to major search engines. A highly visible website with good content appears on the first few pages of results when someone searches for that topic. You need to write awesome SEO content, focus on the right keywords and structure your website in such a way Google understands it. It’s a lot of work, but it will pay off in the long run. Good tools combined with a SEO Specialist can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more.

Increasing Your Market Share Through Competitive Analysis

You can take a peek on a competitor’s backlink profile with an online tool. These tools allow you to see where your competition’s backlinks are coming from and will notify you when they get new links with good SEO value. It is important to conduct routine competitor analyses throughout the lifecycle of your business to stay up to date with market trends and product offerings. A competitor analysis can reveal pertinent information about market saturation, business opportunities and industry best practices. By researching your competitors’ website-product mix, marketing strategies, and SEO, you receive invaluable insights into your target audience’s preferences and the tricks of rival companies. Conducting an SEO competitor analysis with an SEO tool does much of the groundwork for you. Make sure you’re analyzing your competitors not just for the most popular, short keywords they’re competing for, but also for their longer, more niche ones. A professional SEO Consultant in London will keep themselves updated with the latest trends and techniques which are working well in the market.

Why Keyword Research Is So Important In A Digital Marketing Plan

You want your website to come up in search engines for relevant keywords. But what makes a keyword relevant? What keywords should you choose to target, and what influences this choice? Keywords are the words and phrases that your audience is searching for in search engines, so it’s important to know what those words are and how they relate to the products or services you’re selling. Optimizing your website for the right words will help you get found in search results and bring you more traffic, getting you more leads and ultimately more sales. Pausing for a moment, your overall aim is more than likely to rank ahead of your competitors. Are they at the top of Google for a reason? Have they already done their keyword research? Copy their URL and then have a look at the information available from for clues as to what search terms they are targeting. Most keyword research tools will return either global search volumes or search volumes for a particular country by default. If you are interested in multiple countries, you may merge various keyword data sets. If you are interested in data for a particular city, state, province, territory, etc., many keyword research tools cannot get down to that granular level. With a tech-savvy SEO Agency who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment.

SEO Statistics To Improve Your Ranking


The search engine optimization stats below offer important insights into the state of search. Understanding this data can offer opportunities to improve your content marketing and SEO strategies to win those top rankings in the search results.

  • 92.96% of global traffic comes from Google search, Google Images, and Google Maps.
  • 39% of purchasers are influenced by a relevant search.
  • The number of comments, views, shares, and 'likes' has a strong correlation with higher YouTube rankings.
  • The average cost of buying a link is $361.44.
  • SEO leads have a 14.6% close rate.
  • Only 5.7% of pages will rank in the top 10 search results within a year of publication.

There are many different things a SEO Consultancy can do for you.

Links Back To Your Site

The best SEO Consultants take a holistic approach believes Gaz Hall: There was a time when even low-quality links helped in ranking a site. But ever since Google rolled out its Penguin algorithm, the whole landscape of backlinking has changed. Google penalizes websites with low-quality backlinks such as those that link to spam. This is why having highly valuable backlinks is important. They may determine whether your page appears at the top of search results or not. Link building builds long-lasting relationships between customers, relevant websites and business-to-business dealings. There are various backlink monitoring tools that let you check your website backlinks including Google Search Console, SEMRush, Ahrefs, etc. SEO is a very competitive industry, and the work quality of a professional B2B SEO Agency is essential.

SEO For Local Business Owners

Local SEO is a great way to grow your business. By increasing your brand’s online visibility, you’re more likely to get new customers. You’re also more likely to get repeat customers since it will be easy for them to find your website again. You can use local SEO to drum up great PR for your business. This might include reaching out to websites for features, asking clients for positive reviews, submitting guest posts, or otherwise improving your online reputation. It doesn’t matter where you rank, nobody is going to make contact when you have a website which is really ugly. Considering the role and importance of local SEO is the first approach to enhancing your business. If you wish your local market share to expand, engage your local community, create brand recognition and get a larger presence in your region, the local SEO perks are the right solution. An independent SEO York has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy.

Global SEO

Doing research on competitors both in your native market and in global markets which you are targeting will highlight new opportunities. Your global keywords can be best identified with the help of a professional translation agency. Any discussion of Search Engine Optimisation global considerations will quickly see the word hreflang pop up. An Global SEO campaign needs to translate both on-page and off-page. The best UK SEO Expert is someone who has a thorough knowledge of such SEO techniques that bring your content to the forefront of the search results page.

You need to get started now, because valuable SEO growth takes time (months, not years). And because you may have a bit of a learning curve to get around before you can even start the clock on content growth. Search Engine Optimisation helps you create conversations with potential buyers when they have a need.

You can find additional intel about Freelance SEO Consultants in this Moz article.

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